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SEO vs PPC Comparison

SEO vs PPC

Why Use Paid Search if You Rank Well with SEO?

Leverage your PPC (Paid Search) and SEO (Free Search) to boost your Search Page Visibility and Effectiveness!. If you rank well naturally do you still need to invest in paid search? For virtually every business, the answer is “Yes!”

Increased “Visibility”: After determining which PPC keywords are your top performing, most effective keywords, and then using them as high ranking SEO terms you’re increasing your search page visibility. Research shows, search results increase at a much higher rate for BOTH PPC and SEO when your website appears in BOTH the Paid Search and Free Search.

Increased “Click-ability”: Search Page Click-ability goes hand in hand with Search Page Visibility. Search Engines, such as Google, tend to show only two listings for any particular website within the free search listings. Through PPC you can control your search page positioning giving potential clientele three (3) opportunities to become an extremely targeted visitor to your site.

   • PPC (Paid Search)

   • SEO (Free Search)

   • Google Maps

Better visibility equals higher click-ability and together you will increase the effectiveness of your Online Marketing Strategies.

Maintaining Visibility and Click-ability: Nonetheless, SEO continuously is adjusting your rankings, which take serious discipline to stay in solid positioning. Within each search engine platform, PPC acts as your safety net as the algorithms are continually changing and causes your website to “disappear.” With effective PPC strategies you are guaranteed paid search placements within a search page. PPC allows you to remain in the top spots until you control your SEO Rankings.

Control Your Business Message: Natural Search displays the titles and descriptions of the pages found in a free search. You have limited control over your Natural Search message. PPC allows you to display YOUR business’ message directly. You can adjust your message instantly giving potential visitors a strong reason to click on your ads.

*Google Places - to compliment your PPC and SEO strategies, is a combination of both for local businesses. Google Places allows you to control your message by showcasing your logos, photos, and additional business information. Google Places is a great way to control the local marketplace surrounding your business!

	"The team at PPCGEEKS really got our internet leads cooking and at a lower cost than we had been getting. They have proven to be professional, reliable, extremely knowledgable and have gotten us excellent results!" Angelo C.
	GilsonUSA.com